Welcome to Asta Groupe, a pillar of Morocco’s food industry, founded in 1973 as “Société des Cafés Sahara Marocain”. From the beginning, we built our reputation on a passion for coffee and a commitment to quality. Our story spans more than four decades, during which we have evolved, innovated and expanded our product range to meet our customers’ diverse needs.
At Asta Groupe, our mission is to offer exceptional products that enrich moments of togetherness. We firmly believe that every cup of coffee, packet of spices and box of tea tells a story. We aspire to lead our sector, recognised for our commitment to excellence, innovation and sustainability.
OUR JOURNEY
Our modest beginnings in coffee importing laid the foundations for our growth. Through vision and determination, we quickly built strong relationships with our suppliers.
By adding spice and green tea imports, we diversified our offering. Our commitment to quality products earned our customers’ trust and helped us expand our network.
By adding spice and green tea imports, we diversified our offering. Our commitment to quality products earned our customers’ trust and helped us expand our network.
By becoming the first coffee company in Morocco to obtain ISO 9001 certification, we strengthened our market leadership and our commitment to quality practices.
Collaborations with prestigious brands such as Lavazza and Necta Cimbali have broadened our reach, introducing world-renowned products to the Moroccan market while expanding into the cafés, hotels and restaurants sector.
In 2013, we crossed new frontiers by starting exports to Africa and Europe, sharing our passion for coffee and Moroccan flavours with the world.
We believe innovation is at the heart of our success. That is why we continually invest in researching and developing new products that respond to emerging trends and changing consumer needs. Our commitment to sustainability is reflected in our production and sourcing practices, ensuring a positive impact on our environment and communities.
Today, Asta Groupe is more than a supplier of coffee, spices and tea. We are a partner in creating moments of sharing and togetherness. Discover our world of flavours, where every product is an invitation to explore and taste.
