About us ?
Welcome to Asta Groupe, a pillar of the agri-food industry in Morocco, founded in 1973 under the name "Société des cafés Sahara Marocain." Since our beginnings, we have built our reputation on a passion for coffee and a commitment to quality. Our history spans over four decades, during which we have evolved, innovated, and expanded our product range to meet the diverse needs of our customers.
Our mission and vision
At Asta Groupe, our mission is to offer exceptional products that enrich moments of togetherness. We firmly believe that every cup of coffee, every packet of spices, and every box of tea tells a story. We aspire to be the leader in the industry, recognized for our commitment to excellence, innovation, and sustainability.
A rich journey In key stages
The beginnings of an ambitious vision in coffee importation
Our modest beginnings in coffee importation laid the foundation for our growth. Thanks to our vision and determination, we quickly established strong relationships with our suppliers.
Diversification and expansion through the addition of spices and green tea
With the addition of spice and green tea importation, we diversified our offerings. Our commitment to quality products allowed us to earn the trust of our customers and expand our network.
The inauguration of an ultramodern production unit, a strategic turning point
With the addition of spice and green tea importation, we diversified our offerings. Our commitment to quality products allowed us to earn the trust of our customers and expand our network.
First ISO 9001 certification in Morocco, a guarantee of quality and leadership
By becoming the first coffee company in Morocco to obtain ISO 9001 certification, we strengthened our position as a market leader and our commitment to quality practices.
Strategic partnerships
Our collaborations with prestigious brands like Lavazza and Necta Cimbali have allowed us to expand our reach by introducing world-renowned products to the Moroccan market, while also engaging in the Coffee, Hotel, and Restaurant (CHR) segment.
International expansion
In 2013, we crossed new borders by starting our exports to Africa and Europe, sharing our passion for coffee and Moroccan flavors with the world.
Commitment to innovation and sustainability
We are convinced that innovation is at the heart of our success. That’s why we constantly invest in research and development of new products that respond to emerging trends and the changing needs of consumers. Our commitment to sustainability is reflected in our production and sourcing practices, ensuring a positive impact on our environment and communities.
Join us on this journey
Today, Asta Groupe is more than just a supplier of coffee, spices, and tea. We are a partner in creating moments of sharing and togetherness. We invite you to discover our world of flavors, where each product is an invitation to exploration and tasting.
